New Jersey has upped the sports betting ante with mobile and online wagering capabilities.
FanDuel, one of the largest Daily Fantasy Sports operators, launched a mobile sports betting app and online service over the weekend. These platforms run in conjunction with FanDuel’s brick-and-mortar operation at Meadowlands Racetrack.
FanDuel had an advantage in being owned by the international sports gambling company Paddy Power Betfair. This allowed them to tap into resources that helped develop their product completely in-house, thus justifying their slower speed to market.
The FanDuel mobile platform utilizes the operator’s signature color scheme and physical look while providing a wide host of sports wagering options. Customers will be able to pool their DFS and sports betting funds using the same app.
As far as wagers go, the FanDuel app will feature the standard point spread, money line, and total betting line options. There will also be live betting and prop wagers available.
What sets FanDuel’s app apart from the competition is that the capability to display game casts through the app. This allows players to follow along without actually watching the game.
New Jersey had an advantage in that New York failed to pass their sports betting bill before the legislative window closed. This created a demand for sports betting in the greater NY area—one that neighboring New Jersey could appease if NY residents make the trip over.
Per the regulations in place for NJ mobile wagering, bettors must be of legal age and within state lines in order to successfully place a wager through the mobile app.
This is not the first instance of mobile betting since the Garden State legalized sports betting in the wake of the Murphy v. NCAA decision that led to PASPA’s repeal. FanDuel’s launch marks the fourth installment of a mobile betting network, with DraftKings (another major DFS operator), playMGM and SugarHouse Sportsbook pinning down the first three slots.
William Hill, another sports betting location, launched their mobile app shortly after FanDuel, bringing the total tally to five mobile wagering operators.
The presence of five running mobile sportsbooks creates a healthy competition within the Garden State. This sets up potential for operators adding new features to make their products stand out, which in turn translates to a better user experience.
The fact that FanDuel was able to get their mobile sportsbook up and running in time for football season is a positive sign for their initial revenue yields.
Things are looking up for the New Jersey sports betting market and FanDuel is along for the ride.